The CGA Strategic Conference offers an unparalleled opportunity to connect with executives, senior management, procurement teams, and other professionals from throughout the California grocery industry. Whether you represent a new product or an established national supplier, this not-to-be-missed gathering of top industry decision makers will generate fresh strategies and new business leads.

You can increase your effectiveness at the CGA Strategic Conference by investing in a conference sponsorship package. In addition to participating in the regularly scheduled events, sponsors gain the added benefit of a set number of private, pre-arranged meetings with select retailers. In a closely choreographed schedule that maximizes your time, CGA creates and coordinates more than 1,000 pre-scheduled business meetings that provide a productive and efficient way to build your connections and optimize your time at the conference.

In order to maintain its effectiveness for all conference participants, sponsorship opportunities are limited and are almost already SOLD OUT, so contact CGA soon to reserve your place.

“CA Grown was a first time exhibitor/sponsor at the 2015 CGA Strategic Conference and we had meeting success well beyond our wildest expectations. We found grocers willing to share stories about their customers growing interest in locally grown products and we are certain that this meeting will be the beginning of long lasting grocer relationships including retail promotions and more in the years ahead!”

Steve Burns
CA Grown

How the Meeting Scheduling Works

Our goal is to be the single most productive event you attend all year. On behalf of its partners and sponsors, CGA coordinates more than 1,000 face-to-face meetings over the course of this three-day event.

As a conference sponsor, you receive a personalized, pre-arranged business meeting schedule prior to your arrival. The quantity and duration (40-minute or 20-minute) of these meetings is determined by sponsor level and date the sponsorship is paid. Here is an overview of how the process works:

  • CGA provides all sponsors with a complete list of participating retailers.
  • Sponsors indicate which retailers, in order of preference, they would like to meet.
  • CGA creates individual meeting schedules based on the sponsor’s priority status and retailer availability.
  • Final schedules are provided to sponsors after CGA completes the schedules and confirms the meetings.
  • To ensure that these meetings are productive for all involved, certain guidelines apply.

For information on sponsoring, download the 2016-CGASC-Prospectus.

To view the main exhibit hall layout, download the 2016_CGASC_Floorplan_website.

Contact us for more information on conference sponsorship opportunities, including more specific information regarding the meeting scheduling process.